A Strategy Call is not about making a sale. It is a quick, practical conversation to help you start your dog’s training right away. The most common delay we hear is, “I have to talk to my husband first.”
At Alaska Dog Works, a Strategy Call is not a sales pitch.
It’s a brief talk to help you start your dog’s training right away. You already know why you reached out. Maybe the door greeting is chaotic. Maybe your dog listens in the kitchen but not outside. Walks have become a struggle. You warn visitors before they come in. Something last week made you feel uneasy.
This problem is real and happening now. The call helps us name it clearly, see if your household can follow one plan, and guide you to the next step. We want you to leave with answers, not more questions.
If you treat the call like just another brochure, you’ll leave with information but nothing will change. If you treat it like a working meeting, you’ll leave knowing how to actually start training at home.
What the Call Is
It’s a conversation to see if we’re a good fit. We want to hear what’s hard right now, learn about your dog, understand your goal, and know who lives in your home and who needs to agree. Only then do we suggest a plan.
That’s how we decide if Ascent, Base Camp, or Susitna is the right level of support, or if the real answer is that your household isn’t ready yet and both adults need to agree first. Foundation work isn’t a consolation prize. It’s how a family learns if the partnership works in real life, not just in the kitchen.
This is also where we set expectations. Training doesn’t change your dog’s personality. It teaches when excitement is okay and when it needs limits. Visit still means four paws on the floor before affection. Off still means get down. Come still means come, even when a raven flies by. Let’s Go is a walking position, not a forced march. Homework is what changes your dog. Two short sessions are better than one long argument in the driveway.
The call lasts about twenty to thirty minutes. You’ll leave knowing what we heard, what we recommend, and what needs to happen next to start solving the problem you called about.
What the Call Is Not
It’s not a sales pitch. We’re not here to push the most expensive option. Our prices are right on the page where you booked the call, you just have to scroll down to see it. Often, families who ask about dog training have a young dog, inconsistent rules, and haven’t agreed on Come and Stay. That’s important to know, but it’s not a reason to skip the basics.
It’s not a free lesson. If the call turns into a coaching session, you might stop sharing what really happened this week and we won’t get to a plan. Save the drills for the program. Use the call to figure out how to get started.
It’s not just about price. A number without a clear goal is just a number. “Done” could mean a polite door greeting, a walk you can enjoy on a weeknight, or a recall you trust completely. Until you say what “done” looks like, it’s hard to compare options.
It’s not a guarantee appointment. We won’t promise your dog will be finished by a certain date. We also won’t make medical or legal claims. We will tell you what the work will require from everyone in your home.
This conversation doesn’t work well if only half the household is present. If two adults make decisions but only one joins the call, we can listen, but we can’t start the process you called about.
The Pitfall That Stops the Work
The sentence we hear most when someone isn’t ready to commit is simple.
“I have to talk to my husband first.”
Sometimes it’s your wife. Sometimes it’s “we need to think about it.” Respecting the other adult isn’t the issue. Using that sentence to delay is.
You called because something is wrong now. Your dog doesn’t pause while your family debates. Every time a greeting isn’t fixed, or Come is ignored, your dog keeps practicing the wrong thing. If one adult still isn’t sure about getting help, we can’t start fixing the problem. The issue stays, only the help gets delayed.
That’s what makes waiting costly. It’s not about wanting your spouse involved. It’s that the problem you already named keeps repeating itself.
Most of the time, the other adult isn’t against the dog. They just haven’t had the tough week you had. They see a loving dog, while you remember the guest who got knocked over or the walk you had to skip. If they only hear your summary after the call, they fill in the blanks with their own ideas, like thinking it’s about changing the dog’s personality, not having enough time, or spending too much for a dog who already sits for treats. You can’t fix that with a quick chat. They need the same conversation you had, while the problem is still clear.
“I need to think about it” works the same way when there’s no clear question. Thinking is fine, but if the door is still a mess and there’s no follow-up call, it’s just another week of the same problems.
How to Use the Call So Training Can Start
Be ready to say what’s not working this week in one or two sentences. Not just “he needs training,” but the real picture: He knocks people over. He doesn’t come when it matters. We can’t take him on our favorite walks.
Bring the other adult if their agreement is needed. If they can’t join, let us know and schedule a short follow-up with them before you finish the call. Don’t try to sell the plan for us at home. That’s when owners struggle. The second conversation should still focus on the dog’s week, not on convincing someone after the fact.
Be honest about your long-term goals and what’s happening now. If you’re thinking about service or therapy work, let us know. Also, tell us if Come, Stay, Off, and Visit are reliable at home. We can discuss both. We won’t skip the basics just to chase a title.
Leave the call with a clear next step to start the work, not just a promise to talk it over at dinner. Dinner can still happen, but the real difference is whether you let the help begin or put off the only thing that could change tonight.
You called because the problem is already in your home. A Strategy Call helps us figure out how to start working on it. It’s not a sales call. It’s the meeting that decides if training starts now or if the problem continues for another week.
If your dog knows the commands but doesn’t follow them, schedule a Strategy Call at AlaskaDogWorks.com. Include both adults if possible. Tell us what’s not working this week. Then let us guide you to the next step and get started with your dog.
Alaska Dog Works
Willow, Alaska
learn@alaskadogworks.com
907-841-1603
alaskadogworks.com
Where to Listen to Dog Works Radio
Dr. Robert Forto
is Alaska Dog Works’ training director.
Michele Forto
is the lead trainer for Alaska Dog Works.
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